( Team Leader )
Leslie Alexander
Brand Strategist
Leslie holds identity and messaging in the same queue as the site. She writes the first system a team actually ships — type, color, and voice that survive a campaign year and a retainer. Brand and web do not get a second translation at handoff.
( Base )
Toronto · 101 Richmond Street East
( Seat )
Full-time · Brand + web queue
( Since )
Joined 2019 · studio desk
( Mail )
leslie@norio.studio
( Network )
02
( Practice )
Identity systems
Marks, type, and color that hold across site, product, and campaign.
Messaging
A voice tight enough to brief from, open enough to grow with the work.
Shared cadence
Brand and web sit in one queue so decisions stay aligned through launch.
Build handoff
Tokens and notes the build team can ship without a second translation.
03
( Selected work )
More of the team
04
( Studio )
